What is the buyer’s journey and how it affects a blog’s conversion rate

What is the buyer’s journey?

  • Awareness: In the awareness stage of the buyer’s journey, your prospect has a problem, asks related questions, and discovers a product or service that can help solve their problem.
  • Consideration: In the consideration stage of the buyer’s journey, your prospect looks for a solution, discovers possible options, and weighs their pros and cons.
  • Decision: In the consideration stage of the buyer’s journey, your prospect is ready to buy, but has yet to decide on a particular solution.

The role of the buyer’s journey in your B2B blog’s conversion rate

Three content types for the consideration and decision stages

1. Comparative articles

2. Attractive product content

3. Creative case studies

Spice up your buyer’s journey

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