SEMrush: Keyword research and SEO content creation [Guide]

How to do keyword research for SEO with SEMrush [Guide] blog header
  • Keyword overview
  • Keyword magic tool
  • Keyword manager
  • Competitors’ keywords report

SEO keyword research

Keyword Overview

  • Keyword search volume (global, top markets, and the market selected, if not already in top markets)
  • Keyword difficulty
  • Keyword search trend over the past 12 months
  • Number of results on SERP (Search Engine Results Pages)
  • Keyword variations, questions, and related keywords
  • Top search results

Keyword Magic Tool

Broad Match

  • “best keyword research tools” (note how it includes the plural form of your keyword)
  • “seo tools keyword research

Phrase Match

  • keyword online research tool
  • “adwords keyword tool for keyword research

Exact Match

  • “free keyword research tool
  • “seo keyword research tool
  • “competitor keyword research tool


Keyword Manager

  • Consult and analyse the complete data of the selected keywords
  • Add keywords from different databases into one list (this is particularly helpful if you have keywords that are ranking in different countries)
  • Send these keywords to other SEMrush tools such as position tracking, which monitors keyword rankings and tracks changes over time
  • Import relevant keywords into the list from other sources

SEO keyword analysis of your digital competitors

Identifying your competitor’s keywords

Competitor keyword research

SEO keywords of a specific page

Other SEMrush keyword research features

  • SEO Content Template: Provides a list of basic SEO recommendations such as adding related keywords and including keywords in the title, H1, text body.
  • SEO Writing Assistant: Helps you check whether your text can be further optimised. If you’re used to working in Google Docs, you can also download the Google Doc add-on so that SEO recommendations show up in Google Docs directly.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dear Content

Dear Content

Good content is good business. That’s why our work at Dear Content exudes freshness, professionalism, care, and love.