Oct 27, 2020What is the buyer’s journey and how it affects a blog’s conversion rateIf you could choose one metric and one metric only to measure your B2B blog’s performance, my guess is it wouldn’t be related to traffic, but to conversion. Because even though a corporate blog can have several objectives: generate organic traffic, improve brand recognition, create engagement with your audience, etc…Content Marketing9 min readContent Marketing9 min read
Sep 21, 2020Three of the best website copywriting tips (with examples)Website copywriting can make or break a business. No, that’s not big talk. And if you think it is, you may be heading down the wrong path. Think about it. Have you ever come across a website that seems to say a lot… and yet nothing at the same time? …Content Marketing9 min readContent Marketing9 min read
Aug 7, 2020How to create an editorial calendar that rocksAt some point, all companies go through a phase where their editorial calendar is nothing more than a list of ideas. When that happens, so do the following: Objectives become blurred Results are scarce Content stops generating organic traffic or leads The blog is filled with articles focused on the…Content Marketing9 min readContent Marketing9 min read
Jul 9, 2020B2B content marketing: Key elements and top examplesB2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat. There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. …Content Marketing11 min readContent Marketing11 min read
Jun 3, 2020SEMrush: Keyword research and SEO content creation [Guide]Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper. Every piece of content you post must be carefully planned and optimised (that is, if you intend…Content Marketing8 min readContent Marketing8 min read
Apr 21, 20205 ways to immunise your content marketing against a crisisCutbacks. Job losses. Frozen budgets. Sinking morales. In most parts of the world, people are now weeks into a lockdown as the global economy plunges into what experts deem to be the worst recession since the Great Depression. When an unforeseeable crisis of this magnitude hits, it’s bound to throw…Content Marketing11 min readContent Marketing11 min read
Mar 3, 2020Content marketing for logistics: 5 companies that do it rightThe Bill of Lading. It’s arguably the most important document in logistics. It is to freight cargo what boarding passes are to plane passengers. Oftentimes, it is the culprit of cargo delays and unexpected fees. Getting it right is the bane of all shippers. But we’re not here to talk…Content Marketing8 min readContent Marketing8 min read
Jan 7, 2020Content marketing for hotels: 10 examples and takeawaysAn elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a secluded cove of Menorca…Content Marketing12 min readContent Marketing12 min read
Nov 18, 2019How to create a lead generation campaign with downloadable contentCreating and maintaining a blog strategy can be likened to building a house. You need a strong and stable base on which your content can safely rest. Laying your concrete slab and the construction that follows are just the first steps. Even once the structure is in place, there’s more…Marketing11 min readMarketing11 min read
Oct 7, 20199 ways to provide feedback to get the best out of your writers (and content)Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object? “Hot” indicates you’re closer to finding the object and “cold”, the opposite. These clues don’t only provide hints on how well you’re doing, but also serves to motivate or frustrate. …Feedback12 min readFeedback12 min read
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