If you could choose one metric and one metric only to measure your B2B blog’s performance, my guess is it wouldn’t be related to traffic, but to conversion.

Because even though a corporate blog can have several objectives: generate organic traffic, improve brand recognition, create engagement with your audience, etc., the objective at the end of the funnel is always commercial.

In other words, turning readers into customers or leads.

This goal may not be obvious or one that you may set for the long term. But ultimately, converting more and selling more are objectives you want to have.


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